Department of Defense (U.S. Army)

Project Name: Army Experience Center

Brief Project Description:

The Challenge  The U.S. Army Experience Center needed a flexible, extendable and customizable recruitment tracking platform to track prospective recruits.

The Solution   Move to a cloud environment that permits a 360 degree community outreach and relationship management approach.

Projected Results  

  • Costs down to 8M for full licensing from $83M
  • 33% productivity gain
  • 30 times higher response rates
  • Twitter, Facebook integration
  • Geolocation and contact data in the field via iPhone and Blackberry
  • Visitor and user surveys for instant information
  • Massive email campaign capabilities