Department of Defense (U.S. Army)
Project Name: Army Experience Center
Brief Project Description:
The Challenge The U.S. Army Experience Center needed a flexible, extendable and customizable recruitment tracking platform to track prospective recruits.
The Solution Move to a cloud environment that permits a 360 degree community outreach and relationship management approach.
- Costs down to 8M for full licensing from $83M
- 33% productivity gain
- 30 times higher response rates
- Twitter, Facebook integration
- Geolocation and contact data in the field via iPhone and Blackberry
- Visitor and user surveys for instant information
- Massive email campaign capabilities